Highly innovative and result-driven, Jahmaal Noel Fyffe, aka Rapper Chip, is an internationally renowned Multi-Platinum selling rapper/music artist who has been reshaping industry standards since 2005. As a top-performing artist with three MOBO awards and a multi-million following, Chip features an extensive background in developing authentic pieces and performances that influence beyond the senses. Even more, is passionate about delivering compelling entertainment that not only propels the entire industry forward, but ultimately leaves his audiences wanting more.

Possessing an innate appreciation for music progression and the art of cultivating influential productions, it inevitably became the catalyst for Chip to step into the music entertainment area – not just to join it, but to advance it. With this as his base, Chip’s dedication and powerful vocals over the last 17+ years have led to his fast-rising reputation as a respected artist across the national and international scales. To date, Chip’s early career releases include his chart-topping album ‘I Am Chipmunk’ in 2009, reaching #2 on the UK Albums Chart, ‘Oopsy Daisy’ charting at #1, and collaborating with some of the world’s most illustrious artists. Those said collaborations include (but are not limited to) Dizzee Rascal, JME, Chris Brown, Ella Mai, Clean Bandit, D-Block Europe, and Skepta. The more notable projects during this time include working alongside Skepta and Young Adz to release ‘Insomnia’ in 2020, an emblematic hit that made the Top 3 UK official albums chart.

Today, Chip’s most recent independent project under Cash Motto is entitled ‘Snakes & ladders,’ a solid body of work entering in the UK official top 10 charts at number 7. Independently. The project included both emerging and iconic talents such as D Block Europe, Headie One, Mavado, Mostack, Tiwa Savage, and Young MA.Collectively, Chip’s music career has resulted in his floorless social following and attaining a monthly average of 1.1M to 4M views per music video with visitors spanning the UK, USA, Australia, Germany, and the Netherlands. In addition, landed him several endorsements with powerhouse brands like Captain Morgan, Havana, Timberland, and Adidas, amongst others. That said, Chip’s successes have not been solely absorbed. Now extending his independent label to mentor up-and-coming artists, Chip has begun using his keen eye for talent to support artists he believes in by signing them through his distribution JV with distribution giant, The Orchard. Furthermore, has concurrently created the e-learning umbrella CM Guidance, all in a core effort to deliver the right tools, resources, and encouraging motivation for those entering this competitive space. 

As a dynamic entertainer bringing new vibes to the music scene, Chip enjoys delivering statement-making productions that provoke new levels of emotional influence and invested attraction, all while helping other aspiring artists leave their own lasting marks along the way. Overall, Chip has a genuine appreciation for creating rhythmic art that captivates beyond just the ears and effectively demonstrates that through his proven track record of accentuating the immersive entertainment experience for the last two decades. This, in conjunction with his intrinsic deliverances and memorable ambiance, is what shaped Chip into the sensational icon and artist advocate is today – making it quite exciting to see what new statement-making drop he will launch next to raise the bar even more.